LEAD GENERATION
Some lead generation agencies pride themselves on mass mailing and automation. We call it spam. And it doesn’t cut it these days. People buy from people, and people need a personal approach.
We start with a deep dive into your agency, your people, your work, and your ambitions. Together we’ll identify your dream clients and devise a strategy to reach them. There’s a lot of research: Reading press releases and annual reports, listening to interviews, stalking socials. We stay on top of trends and the market so we’re always one step ahead.
And that’s when the fun starts. Getting your agency in front of the right people and building valuable relationships. We will coach you through the process, making sure you’re fully equipped to make the most of the leads we get for you.
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TRAINING
& COACHING
Everybody thinks they hate selling. But most of the time it’s just that they don’t know how to do it effectively. Our hands-on, research-backed training sessions can teach you and your team everything you need to know about building relationships with prospects and then turning them into clients. We’ve gone out and learnt this the hard way. Now you can learn it for yourself. Get in touch to find out more.
If you’re an agency founder needing some one-to-one advice on your new business strategy, then our coaching might be a better fit. Our senior consultants are ready and waiting to help you nail your messaging, target the right people, and then stick by your side as you roll out your strategy. Oh, and we’ll give you a little kick up the backside if you need that extra jolt of motivation.
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OUR COURSES
We’ve got a wide range of workshops, seminars, and courses, all delivered by experienced new business experts. They’re stuffed full of practical tips and tricks, all from the frontlines.
ENGAGING NEW BUSINESS PROSPECTS OVER THE PHONE
We address two critical areas: the importance of phoning as a new business tool and the effectiveness of a non-salesy approach over the phone.
Learner Outcomes:
Embracing the belief you don’t have to be a traditional salesperson to ‘sell’ your agency effectively
Growing confidence in the research and prep needed to make an intelligent approach
Introducing valuable and simple processes and structures to help outline your agency proposition and key case studies in a succinct, attention-grabbing way
Exploring the seven most common objections to meeting and how to get around them
Practising these tips by creating a ‘cheat sheet’ for your agency to have to hand for future calls
Exploring tips to help arrange quality new business meetings that have a real agenda
Who is this course aimed at?
Suitable for anyone who wants to help their agency have a stronger new business pipeline, from New Business Execs and Marketing Managers to agency owners or business development veterans looking to hone their approach.
Bespoke session: £2,000 + VAT
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WINNING NEW BUSINESS VIA EMAIL
We focus on how to create and write brilliant new business emails that will capture the attention of senior decision-makers at your dream brands.
Learner Outcomes:
Sharing top tips and techniques on how to find decision-maker email addresses and details without buying a database
Understanding what research to conduct before writing an email and how to best apply this organically to approaches
Exploring what makes a good new business email: tailored, well-researched, focused, and having a strong call to action
Delving into real-life examples and discussing what was effective and why we think they were successful
Exploring tips and tricks to increase cut-through
Putting theory into practice by researching, writing/re-writing and sending an email of your own
Who is this course aimed at?
Suitable for anyone who wants to help their agency have a stronger new business pipeline, from New Business Execs and Marketing Managers to agency owners or business development veterans looking to hone their approach.
Bespoke session: £2,000 + VAT
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How to leverage your agency marketing to generate new business leads
We focus on how agency marketing should be used to deliver new business wins.
Learner Outcomes:
Embracing the belief you should market proactively as a business development tool to fast track your agency’s new business goals
Understanding the influence marketing can have on various stages of new business
Discussing the marketing channels at an agency’s disposal and how to utilise each in the new business process
Delving into real-life examples and what made them successful as part of a new business strategy to deliver impact and results
Who is this course aimed at?
Anyone involved in agency marketing, new business or lead generation will find the content immediately actionable.
Bespoke session: £2,000 + VAT
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Building an Agency Proposition
We address the importance of communicating unique points of difference about your agency in as compelling a manner as possible.
Learner Outcomes:
Understanding the wider agency landscape and the trends and pitfalls that plague the industry when it comes to clear and effective propositions
Having honest discussions about what gets in the way of writing a strong agency proposition and what we can do to change this
Exploring tools to simplify, sharpen and contextualise a proposition
Delving into ‘best in class’ examples and case studies
Application during the session to help refresh the proposition so it is custom fit for a new business drive at the end
Who is this course aimed at?
Senior-level agency employees who want to understand how to simplify their service offering and shape the future vision of their business. New business teams who want to explore how to package services in different ways.
Bespoke session: £2,000 + VAT
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Taking Control of New Business Meetings
In this interactive session, we will explore how you currently prepare for, perform in, and follow up new business meetings. You will uncover the steps you need to take to engage decision makers more effectively in meetings, as well as simple tips for having a seamless follow-up process.
Give an agency a brief with a pitch date agreed and the whole team gathers around, a rigorous process kicks in, and plans are made to make sure they have the best chance of winning. On the other hand, when it comes to a casual coffee with a brand, a meeting at an event, or an informal creds session, often that same diligent mindset isn’t applied.
In our interactive session on meeting best practice, we will explore how you currently prepare for, perform in, and follow up new business meetings. You will uncover the steps you need to take to engage decision makers more effectively in meetings, as well as simple tips for having a seamless follow-up process. Attendees will leave the session with a bespoke process/check list for their agency so that they can immediately start enacting change.
Key areas covered
- The key prep that should go into new business meetings
- How to start a meeting and how to close
- Ways to make a good impression, fast
- How to uncover opportunities when there might not be an obvious need
- Creds vs. Chemistry – how not to kill chemistry in a new biz meeting
- Tips for putting a rigorous follow-up system in place
Bespoke session: £2,000 + VAT
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Business Development Accelerator
Broken up over 5 short sessions, our Business Development Accelerator is designed to get attendees fighting fit as quickly as possible. A crash course in new business best practice, attendees will be given a range of practical techniques, methods, and processes that have been tried and tested on behalf of our many clients.
Group session: £5000 + VAT
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Organic & Proactive Growth Workshop
We address two critical areas: the belief that new business comes from anyone / anywhere and the belief that the easiest new business conversations are already sitting in your network.
Learner Outcomes:
Embracing the belief that new business matters and shouldn’t be siloed to a select few in the team/agency
Discussing how to embed new business within the agency and get everyone involved
Understanding how to leverage the relationships in your network most effectively (current clients, old flames, wider network)
Discussing top tips and techniques to research and create approaches to your network
Delving into successful real-life examples and exploring what works best
Who is this course aimed at?
While anyone could attend this course, it is most suited to people managing or overseeing an account team. New business can come from the most unlikely of places, and this session will get you thinking about how to embed new business within the agency and get everyone involved.
It’s our belief that if you create a new business ethos and culture, actively growing the business will become second nature.
Bespoke session: £2,000 + VAT
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