When it comes to agency marketing, it’s what you do with it that counts.
Many agencies understand the benefits of marketing and make investments in thought leadership, hosting events, newsletters, awards and speaking opportunities. However, beyond waiting for the phone to ring, there is plenty that can be done to maximise the ROI an agency can generate from any marketing activity.
Whether your marketing objectives are to attract and engage with potential new clients, convince your pipeline that you are the agency they should be appointing or to retain and grow your existing clients, using your marketing proactively as a business development tool will fast track your agency towards its goals.
If you already have an active marketing function and would like to reap greater benefits, we’ll share tips and guidance on how each different part of your marketing can, with some pre-planning, become the greatest tools for your new business team.
If you’re at the early stages of considering what marketing would be the smartest investment for your agency, we’ll review all of the options and where you can make some cost-effective and rapid wins.
Throughout we’ll share examples and inspiration from agencies creating best in class marketing, and how they utilised it to generate new business wins.
Group session: £200 + VAT / person
Bespoke session: £1500 + VAT
Trainer: Alex Sibille