New Business Training

New Business Training Courses

Any of our courses can be created bespoke to your needs and delivered to in-house teams, at any time of the year.

For more info please get in touch with Kimi Gilbert on 020 7378 0230

This session teaches the basics of lead generation and how to talk compellingly about your agency whilst dealing with common objections. The course is designed to challenge assumptions about what it means to “sell” and boost people’s confidence when picking up the phone.
Book Your Place

Trainer: Kimi Gilbert

This session will examine the Dos and Dont’s of new business emails, as well as tips and tricks for increasing cut-through and response rates. In addition to critiquing real-life examples of new business emails, participants will write an email together with a trainer to send on the day.

Book Your Place

Trainer: Kimi Gilbert

This one-day course is designed to give people the confidence and belief that they can be great presenters. The focus is on preparation, knowing why you are giving your presentation and who to, having a great structure, and core delivery techniques.

Trainer: Tish Mousell

This half-day skills workshop is designed to equip Agency Account Managers and Account Directors with the tools and confidence to build profitable and enduring client relationships. An interactive and informative morning, you will learn techniques for gaining a greater understanding of your clients’ businesses, identifying opportunities for growth, and creating workable account plans.

Book Your Place

Trainer: Lucy Mann

This half-day workshop uses a marginal gains approach to improving pitch behaviour, from when the opportunity lands in our inbox to the post-pitch follow-up.

Trainers: Lucy Mann

In an increasingly competitive market, simply producing great work often isn’t enough to stand out and attract new clients. In this half-day session, we’ll share the steps to develop a strategy and form a plan to action it using various methods and across multiple channels.

Trainers: Ben Ingle

This interactive session is a process through which agencies can strip away the fluff, focus on what it is they do best, articulate what they actually deliver for clients, and identify which of their services could be the spearhead of a new business approach. Attendees will come out of the session with a refreshed proposition that is custom-fit for a new business drive.

Trainers: Dan Sudron and Ben Ingle

This session will cover everything you need to know to set the strategy for and organise, an event for your agency. Whether you’re looking to raise the profile of your agency or convert new business prospects, you’ll leave with an action plan ready to roll out and a stage awaiting your presence.

Book Your Place

Trainer: Alex Sibille

Whether it’s a touch-point for potential buyers, an insight into your culture for interviewees or maintaining your industry-leading reputation with current clients, people are looking at your agency’s social channels. In this session, we’ll teach you how to make sure each piece is playing the right part.

Book Your Place

Trainer: Ben Ingle

Whether you’re trying to get the attention of a prospective client, wow them in an introductory setting, or pitch for their business, credentials are a key component to showcasing your agency’s experience. Attendees will learn about packaging their proposition, avoiding common pitfalls, and using different formats for different uses.

Trainer: Sam Wheatman

In this interactive session, we will explore how you currently prepare for, perform in, and follow up new business meetings. You will uncover the steps you need to take to engage decision makers more effectively in meetings, as well as simple tips for having a seamless follow-up process.

Trainer: Harry McCreanor

You’ve hired a fantastic bright mind to support your agency’s business development efforts. How do you make sure you get the most from your investment by equipping them with all the tools and knowledge they need?

Broken up over 5 short sessions, our Business Development Accelerator Programme is designed to get attendees fighting fit as quickly as possible. A crash course in new business best practice, attendees will be given a range of practical techniques, methods, and processes that have been tried and tested on behalf of our many clients.

Book Your Place

Trainers: Kimi Gilbert, Harry McCreanor, Sam Wheatman, and Ben Ingle


Lucy Mann

Lucy MannLucy pulls on over 20 years’ experience in agency business development. Having previously overseen Business Development and Marketing for all of the agencies within the Loewy Group, Lucy is now a DBA Expert Advisor and Growth Accelerator Coach.

As well as running her own consultancy, Lucy delivers our Account Development training.

Tish Mousell

New Business TrainingBorn and bred within the agency world, Tish has been delivering training to agencies for the past 8 years, including for the IPA’s professional development programmes and as a senior mentor for NABS.

Her clients include Publicis, BBH, M&C Saatchi and Kindred PR. Tish heads up our presentation skills training.

Kimi Gilbert

Kimi GilbertKimi has been working in agency business development for the last 7 years. Over this time she has supported and led the new business drive for over 150 creative, comms and digital agencies.

Kimi is now the Talent & Development Director at The Future Factory, leading training for all internal staff as well as working directly with agency Business Development teams to equip them with the skills to identify and attract the new business prospects they would love to work with.

Her approach is focused on building relationships and uncovering insights to have relevant conversations, as opposed to classic volume-focused ‘cold-calling’.

Louise Hedges

LouiseLouise has a wealth of experience training agencies including Shine, Frank, TNS Research, Citizen and John Doe to name a few. Her focus is on improving agency success, be that improved pitch win rates, better client engagement or higher client profitability.

Louise predominantly works with The Future Factory’s clients to ensure they have the skills and confidence to maximise the outcome from each and every new business meeting.


“I have been putting everything I learnt in the session into practice and my response rates on cold emails has improved massively. I can’t deny that the high quality and tailored emails I am now sending are creating much higher value opportunities as a result.”

(digital marketing agency)

“I’ve been to quite a few workshops and training courses over the past year. Yours was the first that I left feeling that new business can be fun instead of daunting and overwhelming. I can’t wait to put it all into practice.”

Sparks Studio
(branding agency)

“The session was great and went beyond many of my expectations. The content was engaging and the variety in examples was useful. The team were knowledgable and have great insight into the subtle techniques required.”

(full service agency)

“10/10. The trainers were both very thoughtful, and it was a pleasure to hear their different experiences. They conducted the sessions very smoothly and always kept it very interesting.”

(digital agency)

“Other new business training I’ve been to has been led by industry ‘old hats’ – Kimi and Emily brought a fresher, more modern, more relatable approach.”

Sparks Studio
(branding agency)

“The Future Factory training exceeded my expectations. I think it was probably the best course I’ve ever been on. Intimate, practical and great value for money.”

(social media agency)

“Nothing but good things to say about the course and The Future Factory.”

(pr agency)

“10/10. Very informative and interactive.”

Touch Design
(design agency)

We can help your agency with new business training…

Spaces on our courses are limited, contact us to find out when the next course is and for more information, or with any questions you may have.

Contact Us