You’ve written an intro so irresistible it could be put to a beat and made into the next TikTok hit. You’ve got their attention. And now you need to tackle the rest of the email. This brand can’t be that different from the one you wrote to last week, right?
Every brand’s challenge is going to be different, and yes, writing every email fresh means you may have to spend ten more minutes doing your research, but that 10 minutes could be what leads to years of work together down the line.
Oh, and if you’re tempted to send the send email to three Marketing Managers on the same team… let me tell you why that’s a lose lose:
- You copy and paste a super boring email. None of them flag it to one another. They each chuck it into the trash folder abyss, never to be seen again.
- You write an email so spectacular you subconsciously clapped the second time you read it through. Marketing Manager number 1 spins round on her wheely chair and flags it to her mates. “Oh. I’ve just got that exact same email”. Says Marketing Manager Two. They laugh at the cheek of it. Then they go and get their lunch.
Just don’t do it. It starts as an innocent intention to replicate a beautiful project description, but next thing you know it’s 4pm, you’ve thrown an entire pan of spaghetti at the wall hoping one piece will stick. Five of those aren’t relevant, three have the wrong brand name, one the wrong person’s name and, low and behold, you’ve spelt ‘we’re’ incorrectly in every single one of them.
You know you’re a fab agency to work with, and beginning your relationship with an email that could only possibly be for that person means they trust you’re going to put your heart and soul into their brand from day dot. Putting your personality into your writing style means they know who they’re going to be working with. And they sure as hell are going to be excited about it.
So roll up your sleeves, set that font to comic sans, and get typing.