When it comes to new business, you make your own luck. Sure, there’s the right place, right time kind of scenarios but if we’re being honest, it’s luck derived from working smart and working hard. All. The. Time.
Which is a lot for one person or for a small team. Like it’s a lot, a lot. So let’s not keep it siloed to a select few in the company and shroud new business in this elusive mystique. Get your whole team involved and, more importantly, play to their strengths.
New business isn’t just boozing and schmoozing (Mad Men sold us all a lie!) but people do still buy people. If you’ve got a junior on your team who loves a brand you’re meeting with, get them involved. Maybe even invite them to the meeting! Likewise, if you’ve got a creative who has some interesting ideas, pull something together and use it as a reason to get in touch.
There’s a place for everyone when it comes to new business so help your team find their role and invest time into new business.
After all, it takes a village to raise a child.