Your boots may be shiny – but are they a pair of box fresh steel-toecap skull crushers that any self-respecting Hells Angel would be proud to wear? Maybe not…
Two final considerations:
1. Anyone who relentlessly talks about themselves is boring; your creds shouldn’t only be about you. Make them about the sector or the specific business / brand you are talking to, and look outside of your own four walls for sources of content. A view on a sector trend or a business challenge is much more interesting than twelve pages on your company’s ethos.
2. Getting a second opinion on your newly polished creds is the most valuable part of this process – seek opinions from a variety of sources within both your professional and personal networks. Being truly objective is a difficult thing to do, but it’s important to put yourself in the shoes of your audience and ask “is what I’m saying really adding value to my business case?”.
If you think a second opinion on your creds would be valuable, we would be happy to take a look. You can contact us here.