If you’ve ever wondered how the mind of a Marketing Director works, then you’ve arrived at an advantageous corner of the internet.
In collaboration with The Drum and Wild Heather Research, we’re proud to share the Client Pitching Survey 2014, a window into the thoughts of over 100 Marketing Directors, who kindly gave their time to give us an insight into how they work with agencies.
The report covers everything from how Directors select the agencies they work with, to the process of letting agencies know when they’re looking to pitch, as well as the no. 1 factor that is most likely to prompt a new agency search.
Aside from being a must-read for any self-respecting agency chief, it also serves as a reminder that the pitching process is a much less common occurrence for clients than we often assume – hence the occasionally disconcerting lack of rigour in the process.