SEO, online content, social media, PR and events are all channels to share your agency expertise, tone of voice and specialism, and position your agency as best placed to help an organisation solve its burning issues.
These are all effective means to promote your agency to a wider audience, with the goal being that a) your prospective clients will see your regular content, and b) when they have a live need, will reach out to you.
In its most hardcore form, you ensure your content answers the questions that decision makers will turn to Google for answers to. In an ideal world, your answer will appear at the top of Google, and you are thereby positioned as an authority and literally, the answer to their current challenge.
In theory, of course, this means that the leads that come to you via your inbound marketing are live leads, who are already largely sold on your agency, having consumed one or more of your marketing pieces over months or years.
A quick scan of LinkedIn however shows a key problem – oversaturation.
Every agency out there is writing and producing their own versions of answers to a problem. Unless you’re spending a lot of time and money promoting your content, it likely won’t get seen by the people you really want to see it, and who you wrote it for.
So what to do now? This is where outbound marketing comes in.