The stressful part is over, but you still have an asset you should be looking to sweat.
Is there a part 2 of the content that can be posted to attendees or a workshop that can be proposed to help them action the insights?
What about all those who signed up to attend but didn’t turn up – it happens! Consider what bespoke comms you can send their way to generate a one-on-one conversation around this topic that clearly interests them.
And then to your wider database who you hoped to engage with the invitation but didn’t hear a peep back. Try sharing some of the key insights shared at the event. They may stay silent behind their inbox, but a percentage will read your emails, share them, and add you to their consideration list for their next brief.
So next time the phone rings with a new business opportunity, be sure to ask where the brand heard of you. They may never have attended one of your agency events, but it might be your events that made a great impression and kept you front of mind.