Naturally, when you’re in a room with hundreds of people, you’re going to feel overwhelmed.

You’ve heard it before: imposter syndrome. All the things you’ve built for yourself suddenly go straight out the window at that moment. And then there’s the other saying you’ve heard a dozen times, fake it till you make it.

Charisma is key. Confidence is what moves people, builds trust, and generates deals.

What helps in boosting that confidence is some preparation. So let’s get a couple of things straight before your next event.

First and foremost, set real expectations. It’s not just about the destination, but the journey there. Remind yourself what you have to offer at these events. Everyone, and I mean everyone, has something to contribute. Sometimes it’s the small things that shape the bigger picture. Bring every little niche you have and share it. Make a statement. And if that means wearing the strangest or most colourful piece of clothing in your wardrobe, do it. At the very least, it’s a conversation starter.

Do your homework. Face-to-face networking is harder than online, so you’ve got to show genuine interest. Become a familiar face by talking like a familiar face. A quick look at someone’s LinkedIn before the event goes a long way. Any recent achievements worth congratulating? Any challenges in their industry where you could offer insight? Even a passing detail can give you a hook to connect on.

The real truth is that sometimes these spaces are just awkward. That’s normal. To make things easier, try setting up a chat before the event. A quick email to another attendee or speaker can break the ice, so when you meet, or bump into each other, the conversation flows with purpose. Remember, most people there are just like you, wandering around, looking for a spark, so do yourself (and them) a favour and create one, make the event worthwhile. Think: pints between panels.

Now, conversation starters. I’ve got two go-to approaches, and which you use depends on the room. Sometimes you have to act a little lost, and a whole lot of curiosity. It sounds counterintuitive, but a hint of vulnerability builds rapport. Admitting you’re a bit lost or curious can open the door to some surprisingly valuable exchanges. The second method? A genuine compliment. Not the rehearsed “love your shoes” type, but the kind where someone feels seen. A simple “I noticed what you said in that session…” or “I’ve been following your work…” lands far better than a cold pitch. Everyone appreciates warmth in a room full of sales noise.

Once you’re in the flow, keep it rolling. Treat every interaction as a mini exercise, say hello in the coffee queue, crack a joke in the cloakroom, or strike up a chat on the way out. Each small moment makes the next one easier.

And here’s the bonus: with every good chat comes a little ego boost. It’s proof that your inputs are valuable, your perspective matters, and you deserve to be in the room.

Good luck! Now go network like you mean it.

Expertly written by Akif Khairul

ARE YOU READY TO POWER UP YOUR NEW BUSINESS STRATEGY?

If you’re looking at how you can implement these techniques into your new business strategy for 2025, or are interested in how our lead generation services can support your agency’s growth, email: emma.robson@thefuturefactory.co.uk and let’s chat.