Insights

Pitching News

Curious to know who’s working with who? We’ve got the most comprehensive overview of current brand rosters.

VEEAM

Swiss-headquarted intelligent data manager, Veeam, has appointed Harvard to take care of PR and Digital. The brief which began in April includes EMEA hub role, UK PR, customer advocacy and social media. You may have noticed this win has no puns, please feel free to send them in!

PR Week

SUGAR CRM

Sweet! Sugar CRM has appointed Jaywing to handle its consolidated digital and creative account. In a competitive pitch, they caned the competition and beet everyone to win the contract which covers digital, PR, brand and creative services around the world.

Prolific North

AVIVA

Aviva has protected themselves from any breakdowns by consolidating all digital work into a newly-created digital lead account with Be Heard Group. I’m sure this investment will payout soon!

Campaign Live

GAMBLEAWARE

Bet you won’t guess the next win. Ok, double or nothing? M&C Saatchi has hit the jackpot by winning the GambleAware creative brief for a public awareness campaign to tackle gambling addicts in the making. I can give you good odds that it’s going to make a big impact.

Campaign Live

HOLLAND & BARRETT

Let’s see what we have chia… Pablo has been appointed the lead creative and advertising agency for Holland & Barrett. They’re given the berry interesting task of driving football to the brand’s 1,100 stores, so there is a lot to grain! Proper nuts win this.


The Drum

CENTREPOINT

A souper win this, we’ve been bowled over! Good Agency has been appointed by Centrepoint to deliver the mass activation of their new event “Big Broth”. It was released this week so hopefully you’ve been watching, like Big Broth-er.


Marcomm News

BAHLSEN

MullenLowe Group are on a roll, a crispy wafer one, to be precise. They’ve just been appointed as the creative agency partner for international business on Bahlsen. The leading international sweet biscuit manufacturer has appointed their new agency after a competitive review process, that really does take the biscuit!

CampaignLive

POLYCOM

Polycom got good signals from Babel in a recent pitch, and called them in to help with their full service marketing strategy. The telephony and virtual conferencing services firm must be buzzing about running rings around the competition, and are sure to set the tone for the rest of the industry.

PR Week

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Resources

Looking to supercharge your new business process? Our resident director of training & development, Kimi Gilbert, shares some of her top tips with regards to what brands you should be targetting.

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Some quick pointers on how to take control of your pipeline and progress those leads to create a more fruitful new business process.

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The first breakfast session of 2018! Stef Brown, Founder of On Pointe Marketing, talks about the art of agency awards—helping demystify entry requirements and maximise chances of success.

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Closely following our agency awards calendar is our conferences and events calendar, which features the numerous industry trade shows and summits throughout the year!

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Awards Entry Calendar 2018

Our annual agency awards calendar has finally arrived! Here we detail the various upcoming awards ceremonies that are taking place throughout the year. Good luck!

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In our fourth and final breakfast session of 2017, Bryan Wilshire discussed planning for agency growth and increasing profit. Here are Bryan’s top tips for growing your agency and falling back in love with your business…

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In our third breakfast session of 2017, Catherine Allison taught us how to truly master that crucial and of ten most-elusive of skills: the art of perfecting a first impression.

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Key pointers to prepare for GDPR and make sure you don’t get on the wrong side of the law with your business development and marketing activities.

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What makes a winning agency culture? These invisible, but oh-so-real boundaries that govern our working lives, can have a massive positive or negative impact on any agency’s ability to win and retain business.

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Agency Events

Events can be a great business development tool. Not only to position your agency as a thought leader, but also as an excuse to get back in touch with old contacts or to keep front of mind with new business prospects.

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We reveal the top tips from Lucy Mann (of Gunpowder Consulting) on how to strengthen business development, focusing around the ideas of marginal gains, planning and up-skilling.

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Email Newsletter Guide

Email marketing often gets a bad reputation due to the sheer amount of spam out there, but it’s actually one of the most cost effective channels for keeping front of mind with prospects and sharing thought leadership.

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Planning

The agency spectrum can often look in danger of becoming a vast expanse of homogeneity, as this particular Twitter post illustrates pretty well.

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Which CRM are best

We often help agencies set up a CRM systems to manage their lead generation and new business pipeline.

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cal

Our annual round up of the key awards and entry deadlines for marketing, comms, digital and creative agencies is here.

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Client pitching survey

If you’ve ever wondered how the mind of a Marketing Director works, then you’ve arrived at an advantageous corner of the internet.

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Best UK creative websites

When it comes to new business, your website is your shop window. We hope these websites from a variety of creative, comms and digital agencies will give you some fresh ideas on how to present your proposition and work in the most appealing way.

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camera

Video case studies and creds are the quickest way for new business prospects to get a sense of your agency’s personality and capabilities.

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Agency Events

Events can be a great business development tool. Not only to position your agency as a thought leader, but also as an excuse to get back in touch with old contacts or to keep front of mind with new business prospects.

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writing

Award wins and even nominations can be fantastic new business tools. Crafting a winning entry however can sometimes seem as challenging as delivering the client work in the first place.

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Email Newsletter Guide

Email marketing often gets a bad reputation due to the sheer amount of spam out there, but it’s actually one of the most cost effective channels for keeping front of mind with prospects and sharing thought leadership.

View…

Planning

The agency spectrum can often look in danger of becoming a vast expanse of homogeneity, as this particular Twitter post illustrates pretty well.

View…

Which CRM are best

We often help agencies set up a CRM systems to manage their lead generation and new business pipeline.

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Agency Creds

At The Future Factory we are exposed to a huge amount of new business collateral. We have put this experience to use and created a simple 4-step guide to ensure that your agency’s credentials are as effective as they can be at attracting and converting new clients.

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Time

We invited Ken Kelling and Chris Wood to talk us through how to waste less time pitching and win more business.

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LinkedIn

The key to success on LinkedIn is to be clear about why you’re communicating and what you want your audience to do with what you have said.

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Agency sale

Quarterly Agency Growth Breakfast Session – February 2016

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