Insights

Pitching News

Curious to know who’s working with who? We’ve got the most comprehensive overview of current brand rosters.

OFO

Catch New York were made an Ofo they couldn’t refuse. Ofo, the dockless bike sharing platform from Beijing have chosen the agency to take care of their global branding. The competition better Catch up and handle this news, or they’ll wheelie be left behind.

The Drum

SKY VEGAS

It’s a royal flush for Krow Comms as they put all the chips in for the pitch for Sky Vegas, the online casino. How did they do it? What happens in a four-way pitch, stays in a four-way pitch…a sweet deal by the krowpier.

 

More About Advertising

EXPEDIA

No more delays as Expedia have delivered some first class news to Saatchi & Saatchi. The sky is the limit, as the agency will work with the travel brand on creative development, brand strategy and execution whilst the competition lag behind.

The Drum

ASICS

Inamtoto & Co have gone back to Asics by running the sports lifestyle brand’s innovation. They’re one-track minded when it comes to fielding breakthrough work in the business’s transition to fitness, it’ll be a podium finish for sure.

 

The Drum

SCIENCE IN SPORT

It’s squeaky bum time for Home as they’ve converted on their first try. Having proven to SIS they can go the distance and have the formula for success, they’ve been appointed lead marketing agency for the nutrition brand. No need for a photo-finish here.

Prolific North

TRANQUINI

*Insert Spanish accent here* “Esta toda tranquillo” for Grey PR as they welcome their first solo client Tranquini. It’s PR-tastico news to be sure to be launching the world’s first relaxation drink at Wholefoods and Spar.

 

PR Week

Unilever

Pitches, you either love or you hate ’em and it seems AnalogFolk are in the former camp as they’ve been appointed Unilever’s food portfolio digital agency of record. They’ll be the only digital agency working with popular brands such as Marmite and Hellman’s.

Campaign

GALA BINGO CLUB

“Cup of Tea? Number Three!” Isobel have deftly fought off a trio of competitors to secure a new client, Gala Bingo Club. They’ll be getting the ball rolling with their creative comms, including advertising, content and social.

Campaign

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Resources

cal

Our annual round up of the key awards and entry deadlines for marketing, comms, digital and creative agencies is here.

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Client pitching survey

If you’ve ever wondered how the mind of a Marketing Director works, then you’ve arrived at an advantageous corner of the internet.

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Best UK creative websites

When it comes to new business, your website is your shop window. We hope these websites from a variety of creative, comms and digital agencies will give you some fresh ideas on how to present your proposition and work in the most appealing way.

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camera

Video case studies and creds are the quickest way for new business prospects to get a sense of your agency’s personality and capabilities.

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Agency Events

Events can be a great business development tool. Not only to position your agency as a thought leader, but also as an excuse to get back in touch with old contacts or to keep front of mind with new business prospects.

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writing

Award wins and even nominations can be fantastic new business tools. Crafting a winning entry however can sometimes seem as challenging as delivering the client work in the first place.

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Email Newsletter Guide

Email marketing often gets a bad reputation due to the sheer amount of spam out there, but it’s actually one of the most cost effective channels for keeping front of mind with prospects and sharing thought leadership.

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Planning

The agency spectrum can often look in danger of becoming a vast expanse of homogeneity, as this particular Twitter post illustrates pretty well.

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Which CRM are best

We often help agencies set up a CRM systems to manage their lead generation and new business pipeline.

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Agency Creds

At The Future Factory we are exposed to a huge amount of new business collateral. We have put this experience to use and created a simple 4-step guide to ensure that your agency’s credentials are as effective as they can be at attracting and converting new clients.

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Time

We invited Ken Kelling and Chris Wood to talk us through how to waste less time pitching and win more business.

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LinkedIn

The key to success on LinkedIn is to be clear about why you’re communicating and what you want your audience to do with what you have said.

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Agency sale

Quarterly Agency Growth Breakfast Session – February 2016

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