Pitching News

Curious to know who’s working with who? We’ve got the most comprehensive overview of current brand rosters.

GREEN & BLACK’S

Golin went loco for the cocoa as they melted hearts at Green & Black’s, with the organic chocolate brand handing over their UK consumer PR account to the agency.

PR Week

NME

Purveyors of Britpop and Gallagher-soundbites, NME, has hired the strategic consultancy Common Industry to deliver a comms and influencer programme (for common people… like me.)

Gorkana

AKZONOBEL

AkzoNobel, the Dutch owner of paint brand Dulux, are mixing up their roster, awarding a global communications contact to MSL Group. In January, the company painted a picture of ‘greater integration’– and less agencies.

PR Week

WIMBLEDON

It’s a grand slam for the data-driven sports marketing agency Two Circles as the All England Lawn Tennis Club asks them to serve up a strategy for understanding and communicating with its audiences across multiple touchpoints.

The Drum

GEOX

Well, we know Geox can breathe, but perhaps The Communications Store couldn’t when the shoe brand appointed them to handle press and publicity.

Diary Directory

LEAD GEN TRAINING

Come join us on 5th June to learn how to make cold new biz approaches over the phone.

Email Kimi for more info.

kimi.gilbert@thefuturefactory.co.uk

BRITISH AIRWAYS

WPP have joined the mile-high club as British Airways hands them a boarding pass to their creative, social media and paid search account, with the flag carrier looking to ‘streamline’ its marketing.

Campaign

AUDIBLE

PrettyGreen put on their best Stephen Fry voice and whispered sweet nothings into the ear of Audible, who have appointed them as its retained consumer PR and events consultancy.

Gorkana

See more insights

Resources

cal

Our annual round up of the key awards and entry deadlines for marketing, comms, digital and creative agencies is here.

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Client pitching survey

If you’ve ever wondered how the mind of a Marketing Director works, then you’ve arrived at an advantageous corner of the internet.

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Best UK creative websites

When it comes to new business, your website is your shop window. We hope these websites from a variety of creative, comms and digital agencies will give you some fresh ideas on how to present your proposition and work in the most appealing way.

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camera

Video case studies and creds are the quickest way for new business prospects to get a sense of your agency’s personality and capabilities.

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Agency Events

Events can be a great business development tool. Not only to position your agency as a thought leader, but also as an excuse to get back in touch with old contacts or to keep front of mind with new business prospects.

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writing

Award wins and even nominations can be fantastic new business tools. Crafting a winning entry however can sometimes seem as challenging as delivering the client work in the first place.

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Email Newsletter Guide

Email marketing often gets a bad reputation due to the sheer amount of spam out there, but it’s actually one of the most cost effective channels for keeping front of mind with prospects and sharing thought leadership.

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Planning

The agency spectrum can often look in danger of becoming a vast expanse of homogeneity, as this particular Twitter post illustrates pretty well.

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Which CRM are best

We often help agencies set up a CRM systems to manage their lead generation and new business pipeline.

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Agency Creds

At The Future Factory we are exposed to a huge amount of new business collateral. We have put this experience to use and created a simple 4-step guide to ensure that your agency’s credentials are as effective as they can be at attracting and converting new clients.

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Time

We invited Ken Kelling and Chris Wood to talk us through how to waste less time pitching and win more business.

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LinkedIn

The key to success on LinkedIn is to be clear about why you’re communicating and what you want your audience to do with what you have said.

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Agency sale

Quarterly Agency Growth Breakfast Session – February 2016

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