Insights

Pitching News

Curious to know who’s working with who? We’ve got the most comprehensive overview of current brand rosters.

DOS EQUIS

I don’t always choose ad agencies… but when I do, I choose Droga5. Heineken’s beer brand, Dos Equis, has moved to the agency without a review.


Ad Week

SKY BET

Sky Bet have put their money on a tidy accumulator. Who Wot Why and Bountiful Cow have teamed up to take on the high-stakes creative account.


Campaign

AMERICAN EXPRESS

American Express are chuffed that Mcgarrybowen does indeed accept Amex! The agency is taking over the global creative account and will develop a new brand platform.

Marketing Interactive

MOMA

Some were too hot, some were too cold…  but Hope & Glory are “just right” for the oat-based breakfast brand, MOMA. The agency will be providing full PR support and creating an influencer programme.

Gorkana

GREAT BRITISH RACING

Hope & Glory saddle up for the mane event as they are handed the reins to Great British Racing’s PR account, promoting their “Under 18s go free” initiative. Giddyup!

Sport Industry Biz

UNITED UTILITIES

Markettiers Manchester have been asked to keep the tap running as United Utilities retain the agency for their broadcast comms, working alonside an in-house newsroom.


Prolific North

KAT VON D BEAUTY

W Asia PR are feeling pretty, oh so pretty, as they are tasked with growing the Kat Von D Beauty brand in Singapore, Malaysia and Thailand.

PR Week

DISCOVERY COMMUNICATIONS

It’s all coming up gold for Ketchum as they team up with Discovery Communications to support their Olympics strategy.

Sports Business Daily

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Resources

cal

Our annual round up of the key awards and entry deadlines for marketing, comms, digital and creative agencies is here.

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Client pitching survey

If you’ve ever wondered how the mind of a Marketing Director works, then you’ve arrived at an advantageous corner of the internet.

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Best UK creative websites

When it comes to new business, your website is your shop window. We hope these websites from a variety of creative, comms and digital agencies will give you some fresh ideas on how to present your proposition and work in the most appealing way.

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camera

Video case studies and creds are the quickest way for new business prospects to get a sense of your agency’s personality and capabilities.

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Agency Events

Events can be a great business development tool. Not only to position your agency as a thought leader, but also as an excuse to get back in touch with old contacts or to keep front of mind with new business prospects.

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writing

Award wins and even nominations can be fantastic new business tools. Crafting a winning entry however can sometimes seem as challenging as delivering the client work in the first place.

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Email Newsletter Guide

Email marketing often gets a bad reputation due to the sheer amount of spam out there, but it’s actually one of the most cost effective channels for keeping front of mind with prospects and sharing thought leadership.

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Planning

The agency spectrum can often look in danger of becoming a vast expanse of homogeneity, as this particular Twitter post illustrates pretty well.

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Which CRM are best

We often help agencies set up a CRM systems to manage their lead generation and new business pipeline.

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Agency Creds

At The Future Factory we are exposed to a huge amount of new business collateral. We have put this experience to use and created a simple 4-step guide to ensure that your agency’s credentials are as effective as they can be at attracting and converting new clients.

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Time

We invited Ken Kelling and Chris Wood to talk us through how to waste less time pitching and win more business.

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LinkedIn

The key to success on LinkedIn is to be clear about why you’re communicating and what you want your audience to do with what you have said.

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Agency sale

Quarterly Agency Growth Breakfast Session – February 2016

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