AkzoNobel, the Dutch owner of paint brand Dulux, are mixing up their roster, awarding a global communications contact to MSL Group. In January, the company painted a picture of ‘greater integration’– and less agencies.
It’s a grand slam for the data-driven sports marketing agency Two Circles as the All England Lawn Tennis Club asks them to serve up a strategy for understanding and communicating with its audiences across multiple touchpoints.
When it comes to new business, your website is your shop window. We hope these websites from a variety of creative, comms and digital agencies will give you some fresh ideas on how to present your proposition and work in the most appealing way.
Events can be a great business development tool. Not only to position your agency as a thought leader, but also as an excuse to get back in touch with old contacts or to keep front of mind with new business prospects.
Email marketing often gets a bad reputation due to the sheer amount of spam out there, but it’s actually one of the most cost effective channels for keeping front of mind with prospects and sharing thought leadership.
At The Future Factory we are exposed to a huge amount of new business collateral. We have put this experience to use and created a simple 4-step guide to ensure that your agency’s credentials are as effective as they can be at attracting and converting new clients.