AkzoNobel, the Dutch owner of paint brand Dulux, are mixing up their roster, awarding a global communications contact to MSL Group. In January, the company painted a picture of ‘greater integration’– and less agencies.
It’s a grand slam for the data-driven sports marketing agency Two Circles as the All England Lawn Tennis Club asks them to serve up a strategy for understanding and communicating with its audiences across multiple touchpoints.
It was luggage-at-first-sight, so Droga5 were told to throw their keys into Secret Escape’s bowl. The ‘members-only travel club’ has invited the agency to help share its mission of democratising luxury, via its global advertising account.